The main hub for your business may not be a brick and mortar location anymore. Having an online hub for your business is more important now than ever before. You may be doing well now, but do you really want to risk your competitors outcompeting you on the internet front? Here are the top 5 reasons your business needs a website today. 

1. Brand Awareness - Just like a business card pre-internet, your website is what people will be asking for when they rub elbows with you. Being able to provide a website address will bring awareness and legitimacy to your brand. Think of your website as the base of your online network for your business.

   The name of your website is as important as the name of your business in terms of branding. Having a prominent logo, mission statement, and a user interface that enhances your brand are all key to your branding.  

2. Attract new customers - When your website is live, and you’ve utilized Search Engine Optimization techniques, your website will be shown when people search for information, products, or services related to your business.

   Once a prospective customer clicks on your website, you want your website to wow your customer because this will likely be their first impression. Don’t forget to request their email address for your mailing list because emailing is one of the best ways to engage with your audience. 

3. Customer retention and satisfaction - The ease and convenience your audience has when using your website will help your business to retain customers and maintain high customer satisfaction. One advantage of your website is that it helps to track your returning customers so that you can offer them a more personalized experience. When your customers are frequenting your website, use this opportunity to show your appreciation with loyalty offers.

   You may not always be able to staff your business, but you don’t necessarily have to when you have your website working for you 24/7. This allows you to have some level of customer service round the clock, thanks to your website. If you are not able to tend to your customers, your website will - that can be the difference between losing or retaining your audience.  

4. Legitimacy - Having a website will make your business more credible and trustworthy. Keep in mind the importance of making your website appear safe because, although a website makes your business seem more reliable, having typos, strange URLs, or a disorganized layout are just some examples of errors that can make your prospective customers turn away from your business.

   In addition to your desktop site, the rise of M-commerce (mobile commerce) means your mobile site is going to become increasingly important to the legitimacy of your business. 

5. Communication - Your website can help you communicate with prospective and existing customers in all sorts of ways. It is a place where you may relay announcements pertinent to your business for prospective or existing customers. You may utilize dashboards on your website to engage your audience in your business.

   Emails can be used to draw your audience back to your website for news, promotions or other relevant updates about your business. Surveys should be offered to increase your customer satisfaction, and your audience will be more compelled to leave honest feedback on your website than they will in person.

Need more information or help with your social media? Contact our team of digital marketers today.