1. Leverage Local SEO: Make sure your website is optimized for local SEO. Use location-specific keywords and phrases in your content and meta descriptions. Claim your business on Google My Business, Bing Places for Business, and other local directories.

2. Create Local Content: Create content that appeals to your local audience. For example, write blog posts about events in London Ontario, feature local businesses, or create guides to popular attractions in the area.

3. Use Social Media: Social media is a powerful tool for building brand awareness and engaging with customers. Use platforms like Facebook, Instagram, and Twitter to share content, promotions, and updates about your business. Consider running social media ads to reach a wider audience.

4. Build an Email List: Email marketing is still an effective way to reach customers. Offer incentives like exclusive discounts or freebies in exchange for email sign-ups. Use email to promote new products, events, or services and keep your customers engaged.

5. Host Webinars: Webinars are a great way to educate potential customers about your products or services. Use webinars to showcase your expertise and provide valuable insights to your audience.

6. Partner with Other Businesses: Partnering with other businesses in London Ontario can be a great way to reach new customers. Consider collaborating on events, promotions, or social media campaigns.

7. Use Video Marketing: Video is a highly engaging and effective medium for digital marketing. Create short, informative videos that showcase your products or services, provide tips and tricks, or tell your brand story.

Remember, the key to effective digital marketing is to understand your audience and provide them with valuable, relevant content. By using local SEO, social media, email marketing, webinars, partnerships, and video marketing, you can build brand awareness, engage with customers, and grow your business in London Ontario.