Managing Google Ads

Are you prepared to access a flow of consumers who are ready to make purchases through Google Ads?

Using Google Ads is a top-notch method in driving abundant high-quality traffic to your landing pages, resulting in an increase in leads and sales. By leveraging the power to pinpoint users according to their search intent, we can reach the appropriate audience at the right moment, ultimately generating greater conversions and higher sales revenue.

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  • Target your audience effectively through Google Ads, ensuring that you reach them at the optimal moment.

When searching for something to purchase or a place to visit, your initial action is likely to trigger the Google algorithm. By utilizing Google Ads, you can connect with your ideal audience at the precise moment, boosting your sales and conversions significantly.

  • Sales have risen while costs have been lowered.

The objective of your managed Google Ads campaign should not be to spend excessively. Our primary focus is to boost sales and decrease costs, which ultimately drives up your profits.

  • Curious about the benefits of advertising with Google Ads?

Google Ads is a highly effective tool for businesses seeking quick results and immediate boosts in traffic and visibility.

Our belief is that a single approach

cannot cater to everyone's needs.

As the owner of your business, you have the best understanding of its needs. You are likely aware that a generic solution will not suffice for your unique needs. This is why, unlike other Google Ads Agencies, our priority is to get to know you and your business first before embarking on your Google Ads campaign.

If, after our initial conversation, we determine that Google Ads are not the best option for you at the moment, or if there is another strategy that will benefit your business more, we will inform you!

After all, if a doctor gave you medication without conducting a thorough examination, you would undoubtedly be concerned!

Tell us your story; we will tell you how we can help.

Our fees are completely transparent and there are no hidden costs.

Our philosophy is that transparency is essential for building strong relationships with our clients. To that end, we are completely open about our fees.

Contact us and we will work with you to develop a personalized online advertising strategy.

Our management fee is only 20% of your monthly ad spend, and we will never encourage you to spend more money than is necessary. Despite what many people may think, running successful Google Ads campaigns often requires a strategic approach rather than simply increasing your budget.

Google is undoubtedly one of the best platforms to obtain swift and advantageous returns for your business, whether you are already advertising on it or have never contemplated doing so before.

Google not only dominates the majority of internet searches, but also boasts millions of partner sites and Google-owned properties, such as YouTube, where your Ads can be displayed.

Google Ads can work wonders for your business, whether you want to create a strong pipeline of leads and establish yourself as an authority over time or find consumers who are already willing to buy what you offer.

Our focus as a Google Ads agency is on driving sales and profits through performance-based strategies. Rest assured, you don't necessarily have to spend more on your current campaign.

Actually, our objective initially is not to exceed your current expenditure. Rather, it is to maintain or even reduce your expenses while achieving greater results, which is precisely what we accomplish.

We assist our clients in transitioning from losing money on paid advertisements to generating profits that exceed their ad spend by tenfold.

A personalized service run by actual human beings.

If you seek a Google Ads Specialist Agency that offers a personal touch, you have arrived at the correct destination! A genuine human-being will constantly handle your campaign. Additionally, you will have monthly meetings with your account manager to stay up to date on all developments!

Ad management based on ROI and profit

To achieve success in a Google Ads campaign, merely increasing the budget is not the solution. In reality, it is quite the contrary! Our prime concern is to drive more sales and lower costs. This guarantees that your Google PPC campaigns bring in a solid return on investment and boost your overall profitability in the long run.

Just focus on the important metrics…

If you've had experience working with a Google Ads Management Agency previously, you may have felt lost and perplexed by an excess of irrelevant numbers and statistics. We make it our priority to only present you with the essential metrics in our reports. We break this information down to make it easy for you to comprehend and navigate.

Are Your Google Ads Failing to Yield Results?

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What are the various activities that can be performed with Google Ads?

  • Google's Re-Targeting Campaigns

    Typically, nine out of ten website visitors will leave without engaging. However, there's no need to let that valuable traffic slip away. By implementing a Google Ads retargeting campaign, we can display supplementary ads/offers to those visitors on various websites and Google platforms, ultimately boosting conversions over a period of time. Moreover, this strategy will establish an omni-channel presence, positioning your brand on different platforms and social media channels, leading to greater customer trust, credibility, and brand awareness.

  • Ads that use the context of the content and the user's intent in their targeting approach

    If you've experienced the annoyance of irrelevant ads, you'll understand how ineffective they can be. Fortunately, Google allows us to target users based on their search history, ensuring we reach the appropriate audience at the optimal time. Visualize being able to reach out to a buyer who is currently searching for the services or products you offer, and then not only appearing in their search results but also displaying ads to them while they're watching YouTube to demonstrate why your company is the best option. It's incredibly impactful, isn't it?

  • Expand your Reach with Google's Advertising Network

    Your potential customers tend to use certain channels and websites more frequently. We will collaborate with you to determine your ideal customer and take this into account when selecting the optimal time and platform for displaying your Google Ads campaigns. Through Google's extensive Advertising Network, we are capable of exhibiting ads to users at the most effective times and locations for them, leading to better sales and a more positive purchasing experience for your customers.

Targeting keywords focused on buyer intent

Google is highly effective in delivering fast results for businesses because we can target people based on their search queries. This is in contrast to Facebook Ads which focus more on interest-based targeting. Choosing the right keywords is crucial to finding people at the right stage of the buyer journey. When we set up your campaign, we will review your objectives together. If you want quick results from people who are ready to make a purchase, we will work with you to identify keywords that demonstrate high buying intent and avoid those who are simply browsing. As time goes on, you may also want to target people who are earlier in the buyer journey. Giving them something for free initially can bring them into your marketing funnel and allow you to nurture that lead over time. This will make you their go-to choice when they are ready to make a purchase.

Target your ideal audience using YouTube pre-roll advertisements

Were you aware that an astounding 5 BILLION videos are viewed on YouTube per day on average, covering virtually every subject imaginable? This implies that you can reach your desired audience precisely when they're interested in your product, resulting in more efficient conversions at a lower cost. Surprisingly, YouTube Pre-Roll Advertising Campaigns, which are controlled through Google Ads, are one of the most reasonably priced and productive promotional tactics available.

Achieve Greater Value With Google PPC

Many Google Ads adopt a Pay-Per-Click (PPC) bidding tactic. Nevertheless, the PPC environment is growing increasingly cut-throat. It's not unexpected that countless companies wind up losing more funds than they generate. That's why we've created a brief guide to assist you in making the most of your Google Ad campaigns!

How does a Google Ads campaign appear?

1st Step is to conduct an audit of the ad campaign.

If you currently have an active campaign, the initial step we will take is to perform an audit of your current Google Ads campaign. The audit will provide us with a comprehensive understanding of your current ads and ad groups' performance and identify specific areas that require improvements. This will involve:

  1. Examining the present conversion rates

  2. Determining the top-performing creatives, copy, and targeted audience groups, as well as identifying those that are not effective. 

  3. Calculate your current cost-per-acquisition

  4. Assessing your landing page.

  5. Determining the optimal advertising type and format for your campaign.

  6. Forming an action plan

Step 2: Conducting Audience Research

Once you have identified your target audience, it's essential to conduct audience research to gain a deeper understanding of their needs, interests, and behaviours. This step will help you craft more effective messaging and tailor your marketing efforts to your audience's preferences.

Here are a few ways to conduct audience research:

1. Social media listening: Monitor your audience's conversations on social media platforms to gain insights into their interests and pain points. This data can help inform your content strategy and messaging.

2. Surveys and focus groups: Ask your target audience to participate in surveys or focus groups to gather first-hand information on their needs and preferences. This approach can provide valuable insights into customer pain points and help guide your marketing strategy.

3. Data analytics: Use website analytics and social media metrics to track your audience's behaviour and engagement. This data can help you identify patterns and trends that can inform your marketing strategy.

By conducting audience research, you can gain valuable insights into your target audience that will help you create more effective marketing campaigns and build stronger relationships with your customers.

Researching your audience is crucial for the success of your new managed Google advertising campaign, as it will help determine the most effective targeting, creative strategies, and ad copy to be used.

Step 3: Creating Your Campaign

As we begin working on your campaign, we will conduct various checks to ensure that we have established a solid foundation for success. These checks may include:

  • Revising your landing pages and implementing necessary modifications.

  • By utilizing the information gathered from our audience research, we can identify pertinent keywords.

  • Creating multiple Ad Groups to experiment with various audiences.

  • Assessing the most effective ad type and format for your campaign

  • Making sure that conversion tracking is operational and accurately tracking information.

  • One approach is to craft and experiment with various ad copies and creatives to determine the most effective one.

Step 4: Test and Improve

Once you have completed the previous steps, it is essential to test your work to ensure that everything is working correctly. Testing involves checking each component of your solution individually to ensure that they work as expected and then testing the entire solution to check if it meets the requirements. 

During the testing phase, you may detect errors or discover areas of your work that require improvement. If issues are identified, make the necessary changes and re-test until the solution works correctly.

After testing and ensuring that everything works correctly, optimize your solution for performance and speed. Identify any bottlenecks or slow components that may affect your solution's speed and improve them. You can also monitor your solution's performance to gather data that can help improve its efficiency and speed.

Overall, a thorough testing and optimization process is essential to ensure that your solution performs as expected, and any issues can be promptly identified and resolved.

Once your new advertising campaign is launched, the initial month will be dedicated to identifying the effective and ineffective techniques. Following this stage, we will gradually enhance the campaign by optimizing it.

Every week, we will monitor the performance of the campaign and make necessary adjustments to boost sales and decrease costs.

Examining changes in expenses or website traffic and keeping an eye on the competitive scenario to implement necessary modifications.

• A monthly review of your campaign and a call with your account manager to ensure that we're on track to meet your goals.

If you want dependable and profitable PPC management services, you've come to the right place! Take the first step towards creating an extremely profitable Google Ads campaign and get your FREE marketing analysis today!